Yihong Ding, PHD candidate at Brigham Young University, in his article on "Evolution of Web" explained the development of Web by analogically comparing it with the human growth. Yihong Ding stated "The relationship between web pages and their webmasters is similar to the relationship between children and their parents. As well as parents raise their children, webmasters maintain and update their web pages. Human children have their normal stages of development, such as the newborn stage, pre-school stage, elementary-school stage, teenage stage, and so on. Analogically, web has its generations, such as Web 1.0, Web 2.0, and so on."Along with technological advancement web design also changed over the period of time. Initial design was simple hypertext read only system which allowed users to read the information. User was just a viewer of what is presented on the web. Gradually images and tables added with evolution of HTML and web browsers, which allowed making better design. Development of photo-editing tools, web authoring tools and content management tools enabled designer to begin creating visually appealing website design layouts. In the next phase of development, web design changed with the change in usability and the focus is diverted on the users rather than the content of the website. User interaction and social touch is applied to the web design. Now user is not just a viewer. User can drive the web with feedback, information sharing, rating and rationalization. Gradually we got the mature blend of function, form, content and interaction, called Read/Write Web. Continuing this evolution, meaning is added to the information presented on the web so that online virtual representatives of human can able to read and interprets the presented information. This kind of web where user agent imitating human behavior, can read and understand the information using artificial intelligence is called semantic web.An honest web designer would tell you that overnight success can only be achieved with the deepest of pockets for massive advertising campaigns. However, the alternative web marketing method is low cost long term goals that build tangible results that are as natural as the seasons where planting seeds leads to the inevitable harvest.Yuk, we want instant We want to sell to the world and have tons of traffic buying products off the shelf like there was no tomorrow. But what we get with that fairytale is quite the opposite of what we were told. After a few failures at overnight success schemes we realize that had we chosen a long term goal we would be getting somewhere by now.
Our biggest problem is finding a web designer that knows about low cost pull marketing and is willing to design our site for such a purpose.Design over marketing
Web designers are artists. They are not business people and they know nothing about your business. Even when you are asked to provide a description of your web market - like, isn't that the question you want to ask them? - they promptly forget what you said and dive into creating a masterpiece you are going to love. And you will love it.
Your market, on the other hand, won't be impressed as they really don't care what your web site looks like as they are more concerned about what your web site can do for them.You've paid for a web design that pleases you. BUT, does it work to be of service to your market? Well... probably not. Does it support your market? Does it help educate your market? Does it build trust and form relationships with your market? Oh well, but the home page sure looks good to you.King Kong headers
They're everywhere and every web designer loves them. So what if it takes up all of the prime screen real estate, your web designer tells you it's the latest thing. So much for making your web site stand out in a crowd!
A King Kong web header is mostly meaningless. It takes up an enormous amount of prime screen real estate but does almost nothing. When these King Kong headers are repeated on every page your web site is being robbed of prime marketing space over and over again. Just the fact that the header on every page is repeated means that it doesn't have to be big at all. Think about the terrific marketing that could use that space. Imagine calling out to your web marketing and naming their biggest problem. Isn't that the headline news you would be better off with on your home page?
Our biggest problem is finding a web designer that knows about low cost pull marketing and is willing to design our site for such a purpose.Design over marketing
Web designers are artists. They are not business people and they know nothing about your business. Even when you are asked to provide a description of your web market - like, isn't that the question you want to ask them? - they promptly forget what you said and dive into creating a masterpiece you are going to love. And you will love it.
Your market, on the other hand, won't be impressed as they really don't care what your web site looks like as they are more concerned about what your web site can do for them.You've paid for a web design that pleases you. BUT, does it work to be of service to your market? Well... probably not. Does it support your market? Does it help educate your market? Does it build trust and form relationships with your market? Oh well, but the home page sure looks good to you.King Kong headers
A King Kong web header is mostly meaningless. It takes up an enormous amount of prime screen real estate but does almost nothing. When these King Kong headers are repeated on every page your web site is being robbed of prime marketing space over and over again. Just the fact that the header on every page is repeated means that it doesn't have to be big at all. Think about the terrific marketing that could use that space. Imagine calling out to your web marketing and naming their biggest problem. Isn't that the headline news you would be better off with on your home page?